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Brochures

the client
fortnum & mason
 
the project
this 72-page, high-gloss brochure was the centerpiece of the 2010 fortnum & mason christmas campaign. my role on the project? developing creative concepts, writing, proofreading and signing off on all copy before going to print. accordingly, as century-old artwork was chosen as the visual backdrop for the campaign, I created the headline idea ‘the art of…’ to tie the campaign together; ‘the art of christmas’ became the headline for the full brochure, and ‘the art of gifting’, ‘the art of celebrating’, and ‘the art of entertaining’ for the mini gifts, mini wine and mini food brochures. this project took five months to complete before going to print, during which time the creative department collectively gained 26 pounds. 
 

the client
thomson financial news 
 
the project 
I was brought on board to this project to support and work alongside the financial writers on the team: to lead a creative brainstorming session before the writing process began, offer ongoing editorial input and feedback, and to help develop a tone of voice and message that combined ‘cool, edgy and professional’ as requested by the client. yep, we did that.
 

the client
harrods wine department 
 
the project
launching a promotion for a range of exclusive wines from the italian region of veneto, the harrods wine department was looking to create a high-gloss brochure for a segment of its dedicated wine clientele. my role involved editing, re-writing and polishing all copy, which was provided from italy and translated into english. sampling for ‘inspiration’ was not permitted, which was rather disappointing.
 

the client
wesley barrell
 
the project 
wesley barrell, a quintessentially english and bespoke furniture company, wanted to create a small, promotional brochure to mail to its customer database across the UK. working with the brand’s established tone of voice, the copy aimed to complement and celebrate wb’s refined nature while celebrating its heritage and long-standing expertise. 
 

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