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Corporate Identity

the client:

red7 → redsevenleisure.co.uk

 
the project:
red7 specialises in organising unique and extraordinary hen and stag dos – from spa weekends in Greece to fake kidnappings in Romania – for their British brides and grooms to be. the brand wanted to refresh its identity, from top to bottom. I helped to re-write the red7 website, which included developing a new tone of voice that would appropriately encapsulate the brand’s fun, cool and eccentric personality.
 
 
the client:                                                                                                                                                                           proletariat
 
the project:
this integrated advertising agency was undertaking a re-branding initiative. it wanted to create a new and comprehensive identity that would embody the look, feel and language of ‘the proletariat’. working closely with the designer on this project, we chose russian war propaganda to ‘set the scene’. to embody the essence of ‘the working man’, the language and tone of voice needed to be humble, grounded, witty and slightly vulnerable to convey the unpretentious, hard-working, blue collar work ethic that describes the agency’s philosophy.
 
 

 the client:
media circus
 
the project:
this uk-based marketing agency comprises a host of specialist media, creative and communications companies. it wanted to create a universal identity that would position itself as a seamless, multi-dimensional media brand. the concept of ‘wishful thinking’ represents and encapsulates the modern client’s desire to find a new world agency that upholds and embraces the values, ethics and set up of the old world ‘one stop advertising shop’. the branding initiative included an agency-wide microsite, marketing materials, business cards, corporate letterhead and stationery.  
 

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