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Press Ads

the client
harrods
 
the project 
the brief was simple: to inform harrods’ high-end customers that a large selection of its luxury fashion and accessory ranges would be available at the new and highly anticipated uk terminal. advertised in harrods magazine. 
 

the client
lg 
 
the project  
lg wanted to advertise its new blu-ray cinema system to a predominately male audience, focusing on the system’s sleek and stylish appearance and its impressive sound quality. a favourite tagline that I also proposed for this campaign (reluctantly shelved by the client) read: ‘has anyone seen frank lately?’, playfully suggesting that ‘frank’ has become estranged from his friends since purchasing the system. advertised in the daily telegraph (uk)
 

the client
cox & kings
 
the project   
this campaign was a pitch for the esteemed travel agency’s ‘bespoke holiday packages’ campaign, targeted to highly affluent clientele who desired ‘rare’ and ‘unique’ vacation experiences. I felt the conventional ‘sun, sand and beach’ approach would fail to engage the discerning and sybaritic nature of this audience, so I focused on the experience of ‘finding oneself’ while holidaying – a host of bespoke and tangible experiences that would invite holidaymakers to discover the ‘buried treasures within’.

the client
wizard jeans 
 
the project  
this print campaign launched a range of luxury jeans that features leading edge technology to create a sleek and sexy silhouette. the target audience? fashionable, sophisticated and body conscious 30+ females. the approach? create two campaigns: one targeted to the younger, edgier segment of the market, and one for the older, more discerning segment. advertised in good housekeeping and red magazine.
 

the client
vita audio 
 
the project 
to strategically pull on the the heartstrings of the man who ‘loves his toys’, I captured a punchy, cool and masculine tone of voice to boast the quality and functionality of this stylish home radio.  a sleek tagline never hurts either. advertised in the guardian weekend edition (uk)

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